John became Chief Executive of ADI in 2009, and has led the company from its origins as a not-for-profit institute to its current position as a thriving, fast-growing, entrepreneurial SME. Prior to joining ADI, John worked for Pace, the TV set-top box company, for 9 years in product delivery, engineering management, and senior management. John has a BSc in Physics and an MSc in Electronic Systems Design.
John contributes to several key industry groups in the Assisted Living and Smart Metering sectors and advises a number of public and private sector policy-making bodies. He is also a qualified executive coach who works with a number of FTSE 250 company directors.
Diane joined ADI as the Office Manager and Executive Assistant to the CEO in February 2012. During her career she has worked for National Power, Rockwell Automation and the Press Association. She brings excellent organisational and administrative skills to ADI and is often the first point of contact. She excellently handles HR, Recruitment and Health & Safety for the company. Diary management is a particular strength – much needed by John!
In her spare time, Diane enjoys taking her mad spaniel for walks and going on lots of holidays.
Huw joined ADI in 2011 after working in senior positions in the health and public sector for over 20 years and as a consultant working with telehealth and telecare for 4 years. He has a clear understanding of health policy and practice and has worked extensively with buyers, manufacturers and users of telehealth and telecare.
Huw has a deep insight in to the benefits of telehealth as he has commissioned telehealth and telecare systems to improve service provision and has been a user of telehealth. He has advised health, social care and community/voluntary sectors in the use of telehealth systems, as well as advising a number of manufacturers and service providers.
Sally is ADI’s Operations Manager and a key member of the management team. Sally began working with ADI in 2010 and took on the role as company financial controller in 2011, moving to Operations Manager in 2017.
Sally successfully managed ADI’s financial transition from the original not-for-profit entity through to the current fully commercialised organisation.
She has brought consistency and process to the business with an analytical and logical approach.
Andy joined ADI in 2009, bringing some 30+ years of industrial electronic design experience to add to the mix. He began with a degree and diploma in electronics from Hull University to which he has added spells spent in market sectors ranging from aircraft instrumentation, industrial plant control, through security systems, warehouse data capture and hi-end audio design.
His core skill-set includes system design, electronic analogue/digital design, embedded software and he has a keen eye for detail – enjoying a good challenge.
He is (ever so) slightly bicycle mad and may occasionally be found enthusiastically encouraging others to join him in various escapes to the countryside.
Prior to joining ADI in 2008, Peter spent 10 years developing software applications within the defence and electronics industries. Physics simulations, real-world simulations, mathematical modelling, 3D visuals and artificial intelligence are some of the application areas covered while working on military flight simulators, ship mounted radar systems, aeronautical engineering tools and defence related research projects.
Peter has contributed to a variety of embedded projects whilst at ADI, and is currently involved with wireless technologies and their applications in the home, particularly smart metering and home automation.
A communications fanatic, Caleb has over twenty years’ experience in the electronics industry, encompassing research through to hands-on product design in both the military and commercial sectors.
Chartered with the Institute of Engineering & Technology since 1998, he has played leading roles in developing communications related products and systems, both wired and wireless, while also making contribution to the underlying technology.
More strategic achievements in recent years include active participation of, and key contribution to, the forum responsible for the development of the 2nd generation terrestrial TV standard DVB-T2.
Richard joined ADI as a Senior Software Engineer in September 2012, bringing over 18 years of experience of designing, developing and testing embedded software.
He has a comprehensive portfolio of past projects, ranging from laboratory robotics, and instrumentation in the life sciences sector, to motorway control centres and roadside boxes. His experience includes GUI design, web programming, network communications protocols, control applications, and production monitoring.
He is a keen amateur aviator, and can often be spotted flying a paraglider over the Yorkshire Dales or the Lake District.
Joseph joined ADI in 2016. He has a Degree in Computer Science and a Masters in International Marketing. Joseph is a ISTQB certified tester and enjoys testing software applications.
Joseph gets to play with cool gadgets and always has iPads and smart phones on his desk. Joseph automates testing of applications on Smartphones, tablets and web browsers to improve quality of our software and makes testing efficient.
His main hobbies are watching / playing cricket and is a supporter of Chelsea football club.
Huw joined ADI in 2017 as Financial Controller. He has a degree in Mathematics from the University of Reading and is a MAAT; a full member of The Association of Accounting Technicians. Huw is also currently studying towards an ACCA qualification.
Huw’s previous roles have been in a variety of fields, including Facilities Management, Business Loans and Care Home Management. Huw specialises in upgrading financial systems and processes to increase efficiency, productivity and security.
In his free time Huw also works as a Moderator for a software testing company specialising in AAA computer games.
Jo Goulden joined the ADI team in 2016, bringing over twenty years of B2B Marketing experience. Jo has previously worked in the Heating & Ventilation, IT, Wireless Infrastructure and Precision Engineering sectors.
Outside of work, Jo enjoys walking and spending time with her family.
Prior to joining ADI as Principal Technologist in March 2008, Nigel spent 20 years developing digital broadcasting technology. He has provided strategic technical advice to ADI’s high-tech client companies on a number of telehealth-related projects, internet and smart-phone security, digital rights management on the internet, internet media streaming, forensic watermarking of audio-visual content, and security of PayTV systems.
Nigel has a BSc in Electronic Engineering from the University of York, and is a Chartered Engineer and member of the Institute of Engineering and Technology.
He is the named inventor or co-inventor of five international patents.
Simon has over 25 years experience in consumer electronics with Philips Semiconductors and NXP. He was a member of the Management Team of NXP UK, managing design departments in hardware, embedded software and customer support. Since 2008 he has been pursuing his interests in Assisted Living, Telehealth and Telemedicine, initially with NXP and then through Technology Strategy Board projects among small entrepreneurial innovators developing new ideas from concept to product.
A Physics graduate of Manchester University, he also holds a Masters in Electronics from Southampton University, and is a Prince2 Practitioner.
Prior to his management roles, he specialized in digital signal processing, and worked on a number of technologies including DVD and Bluray optical storage, cellular, and teletext data recovery, in the UK and Netherlands.
Keli joined ADI Health to lead on the commercialisation of the PainSense Brand. Keli has over 10 years’ experience in Healthcare including recent roles in Urgo Medical as a Partnership Development Manager and Paediatric Specialist with world leading Nutricia Advanced Medical Nutrition.
Keli brings a wealth of experience of sales and marketing in healthcare and has a passion for improving health outcomes in the NHS and Private Sector.
Keli has a BSc in Biomedical Science and MSc in Public Health and will be responsible for developing partnerships in healthcare and identifying new areas of growth. Keli will play a significant role in the integration of and collaboration with the NHS of innovative digital healthcare.
Simon joined ADI-Health as Product Manager for the PainSense Programme. He comes from a clinical background in both NHS and Private sectors with over 10 years experience in as a Physiotherapist. He previously worked for Leeds Community Healthcare and Mid-Yorkshire NHS Trust in a variety of clinical settings in the NHS and in the private sector for Spire Healthcare, Advance Physiotherapy and FitBack Physiotherapy. For the past 7 years he has specialised in musculoskeletal physiotherapy and pain management, recently completing a postgraduate diploma in Musculoskeletal Medicine.
He has been involved in setting up the SpineFit Pain Management Service in Leeds and was also the MSK lead on Systm1 support as well as setting up a paperless notes system within the service – this has given him a keen interest in digital healthcare. He continues to maintain his clinical skills with FitBack in their Occupational Health Corporate Physiotherapy Service. Simon’s clinical expertise gives an invaluable insight in developing the PainSense Programme as well as other digital tools to assist both patients and clinical staff.
Dan joined ADI in early 2016 as a Software Engineer. He has worked in web development and online marketing for over 18 years, having started out writing technical software documentation. He has developed, designed and managed everything from small business micro-sites to large corporate online presences. His development focus is on web front end. Dan is part of the ADI-Health team who are working to develop market leading mobile apps to solve a range of problems for patients across the UK. Outside of work, Dan enjoys cycling, beer-brewing and walks with his family.
Tom became part of the ADI team in 2016, having spent 15 years trying to get technologists and business people to play nicely together. An experienced Product Manager, Tom started out as another fresh faced Computing grad, hacking C++ for a living. He soon took an interest in why we build software, as well as how we build it, and believes in “build the right thing as well as build the thing right”. Over a decade in IT security at Yorkshire success story Smoothwall has given him a keen eye for the importance of securing private data. Outside of agile Product Management, Tom is an “all the gear, but no idea” photographer, who enjoys travelling to Kenya to take pictures and drink coffee.
Peter is a passionate programmer who joined ADI’s health team in 2016. Previously, he worked on a variety of educational technologies, including several years spent developing a virtual reality medical training system which is used in hospitals and universities throughout England and overseas. He is a member of Mensa, and in his free time he is an accomplished pianist, keen board-gamer, aspiring martial artist, and is working towards a PhD in computing.
Christine joined ADI as Project Co-Ordinator from ARRIS (formerly Pace) where she worked as part of engineering project teams on set-top box developments for the company’s North American and international markets. Christine also has a background in Logistics and Supply Chain management and has previously worked for Johnson & Johnson, as well as other companies in the engineering and manufacturing sectors.
Keith is a Non-Executive Director at ADI and the current Managing Director of BTL.
Keith has a background in Operations and Finance, and brings a wealth of experience in high-growth strategies for SMEs to support ADI’s continued development.
Bob is the Chair at ADI, a highly successful entrepreneur, company director and technologist. Bob founded the pioneering e-assessment company BTL in 1988 and e-learning company Virtual College in 1995. These companies employ several hundred people and are continuing their spectacular growth (Virtual College registered its one millionth learner in 2013). Bob has guided ADI to its present success as an outstanding technology innovation business. Bob specialises in Chairmanship, innovation, business strategy, business start ups, business growth.